NEW YORK (AP) – Everyone in the retail world wants to see if Ron Johnson can work his magic a third time.
For 15 years, he helped shape Target’s cheap chic image. Then, he spent about a decade changing the way Americans shop for electronic gadgets at Apple.
Now, Johnson faces perhaps his biggest challenge yet as CEO of JCPenney: dust off one of the dowdiest brands in retailing to make it cool again. To do that, he’s borrowing from Apple’s uber-successful playbook.
During an hour-long interview in which he talked about how he planned to transform Penney, the 52-year-old mentioned Apple 19 times. Like he did at Apple, the 30-year retail industry veteran says he plans to change the shopping experience, shun heavy discounting and sell services along …