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JCPenney CEO Brings Lessons From Apple

137704108 JCPenney CEO Brings Lessons From Apple

JCPenney CEO Ron Johnson attends an event on January 25, 2012 in New York City. (credit: Astrid Stawiarz/Getty Images for JCPenney)

NEW YORK (AP) – Everyone in the retail world wants to see if Ron Johnson can work his magic a third time.

For 15 years, he helped shape Target’s cheap chic image. Then, he spent about a decade changing the way Americans shop for electronic gadgets at Apple.

Now, Johnson faces perhaps his biggest challenge yet as CEO of JCPenney: dust off one of the dowdiest brands in retailing to make it cool again. To do that, he’s borrowing from Apple’s uber-successful playbook.

During an hour-long interview in which he talked about how he planned to transform Penney, the 52-year-old mentioned Apple 19 times. Like he did at Apple, the 30-year retail industry veteran says he plans to change the shopping experience, shun heavy discounting and sell services along …

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