(CBS 11) – We are not too far from the network “upfront” meetings whereby the network entertainment executives present their fall schedules to their advertisers. And for some reason that made me think of the late CBS programming executive Mike Dann.
Born in Detroit on September 21, 1921, he joined CBS in the late 1950s from NBC. His approach was really very simple: programs that appealed to a mass audience first, then concern himself with audience demographics. He was Vice President/Programming for the CBS Television Network from 1963-1970. Under his watchful eye, viewers were entertained with high quality shows like CBS Playhouse and 60 Minutes, yet he was responsible for shows like The Beverly Hillbillies, Petticoat Junction, and Green Acres. Dann personally didn’t care for these shows but he scheduled them correctly and they worked for CBS. He had excellent instincts.
His biggest challenge was to beat Bonanza on NBC….
Original published: 2019-02-11 19:03:16 Read the full Dallas News here
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