Editorial: VisitDallas turned into a mess. Let’s use it as an opportunity

“Convention and tourism is a bare-knuckled business with stiff competition. City officials need to know whether VisitDallas is tapping all available opportunities and is effectively promoting everything Dallas has to offer,” writes the editorial board.

Editorial: VisitDallas turned into a mess. Let’s use it as an opportunity

There are two “must dos” in good management.The first is to have a clear mission. The second is to have concrete ways to measure success and…


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